PayPal Open
B2B without the Boring
How do you take a business from simple sparkle to global scale?
PayPal has long been there for checkout. But many ambitious businesses don’t realize the brand is also a growth engine for merchants of all sizes. From flexible business loans to actionable data to a network of nearly half a billion customers, PayPal helps turn possibility into scale. But how could we show that journey in a way that breaks through? We built a business that’s impossible to ignore.
- Enter Glittermelons. Semi-plausible, undeniably mesmerizing, and powered by PayPal Open, a powerful business growth platform. In this first-ever global B2B campaign for the brand, we follow an independent melon farmer as he rises from small-town grower to full-fledged “Melon Mogul,” using PayPal Open to turn a simple crop into a sparkling empire. Creative Team: Chris Polychronopoulos EVP, ECD / Andrew Goldstein, ECD / Jimmy Allen, ECD / Matt Kelsen, CD / Justin Hargraves, CD / Nicole Levine, CD / Jacqueline Lesik CD / Steven Garcia Strategy
Webbys Best B2B Advertising Campaign
Webbys Peoples Voice Best B2B Campaign
B2B: Most Creative TV, Video and Film
