Chris Poly - Creative Work

PayPal

Everywhere



An expansive campaign across out-of-home, digital, streaming and radio, podcast reads, influencer, and social media,

engaging consumers through an array of touchpoints to broaden how they think about their payment options.


The new campaign showcases the breadth of PayPal's payment options and builds on several

product enhancements that help make checkout faster and easier. It also highlights tap-to-pay with the

PayPal Debit Card in which lets customers earn 5% cash back. PayPal everywhere stars Will Ferrel.

The iconic comedian tests his vocals once more to a remake of Fleetwood Mac's legendary hit 

Go Your Own Way as he shows shoppers all the ways they can pay with PayPal.


Collaborators: Publicis Groupe P3 / BBH / Razorfish / Influential


What’s in Will’s Bag

Social content

What are you listening to

Social content

TVC :30 (Led by BBH)

TVC Teaser (Led by BBH)

Explore Now. Pay Later Pay in 4

Plant Now. Pay Later Pay in 4


OOH

Game Now. Pay Later

Pay in 4


Sephora Pay in 4


Fuel

5% Cash Back


Dining

5% Cash Back