Chris Poly - Creative Work

Steak-umm Deepsteak


In a world of fakes. Steak-umm keeps it 100% real.



A campaign against misinformation with an unsettling experiment from Tombras.



I co-led concepting with awesome team from Tombras agency.



Collaborators: Patrick Tice, Morgan Crego McLees, Juan Tubert, Lindsay Harris, Jeff Benjamin, Dooley Tombras.





Adweek Top 20 Ads of 2023 article here


Adage article here


Top 5 Campaigns Article here


Inc. Article here


Feature video

https://adage.com/article/marketing-news-strategy/steak-umm-warns-dangers-deepfakes-deepsteaks-prank-video/2525681