We created Project Unfollow to bring together real "Unfollowers"—rebellious millennial and gen z consumers

at a series of extraordinary art, music and fashion events around the country. We brokered partnerships with a variety of young media outlets to create unique events spanning today's culture. With Grindr, we hosted the first ever Zero Filter LGBT Awards show. Live Nation and the X2 put on a phone-free concert with the artist ZHU that sold out the 2,000-capacity Houston Revention Music Center. We also worked with Unfollower artists like CHVRCHES and Little Simz to create limited edition #ProjectUnfollow vinyls, then distributed them in partnership with Vinyl Me Please. We also partnered with the David Bowie is here museum exhibit at Brooklyn Museum. He is considered one of the original unfollowers.