THE IDEA: Turning the fastest 5 Series ever into the World’s Fastest Startup Accelerator.

We took nine entrepreneurs pitches from the elevator to the racetrack.

https://techcrunch.com/marketing/bmws-show-stopping-disrupt-debut/

Engagement benchmarks upped by 1000%

The 5 Series sales ended up 25% over 2016 – despite the vanishing luxury sedan market